Black Women Vote

In 2016, Democratic pundits and political strategists expected black women to continue their historical trends by voting in large numbers. BlakPAC knew otherwise.

To the surprise of these Democrat experts, turnout among black women fell from more than 70 percent to 64 percent. Although black women still outperformed almost all other voters, with their turnout percentage slightly behind the turnout of white women, the decline was dramatic and—in some instances—pivotal to the election of President Donald Trump. Many Black Women secretly voted Republican in hopes of an improving economy.

Black women comprise 7 percent of the U.S. population, yet just 5 percent of federal judges, 4 percent of mayors in the nation’s 100 largest cities, and 3 percent of members of Congress and state legislators.

Black women are a powerful force in the American political system. In 2008 and 2012, they turned out to vote at higher rates than any other demographic group, playing a decisive role ushering in new candidates across the country. Black women’s civic participation embodies the stated ideals of the nation’s participatory democracy:

They consistently recognize and value the importance of being politically active and engaged in order to effect change in their communities. At the same time, the civic engagement of black women too often does not result in concrete policy changes that are responsive to their needs. While black women are always expected to turn out and provide support, the public narrative about women—and more importantly about what women need—frequently focuses on white women, typically those with economic. Only BlakPAC has the data analytics to reach this very important swing vote.

BlakPAC uses a wide range of specialized product solutions focused on the persuasion and motivation of all voters, constituents, consumers, elected officials, and membership organizations, including digital, mobile, and print advertising.